A crisis can hit a company at any time. While you can’t predict when a crisis will strike, you can make sure you’re prepared with strategic communications and an action plan to protect your brand’s reputation. So what does it take to get a company ready to communicate if a crisis hits?
Kane Communications Group has been selected to present on strategic communications and reputation management at the Public Relations Society of America’s International Conference in San Diego later this month. Kimberly Kane, president and CEO, and Sarah Fracek, vice president of strategy and marketing will deliver a presentation called “Strategic Communications: An Essential Risk Management Tool” on Tuesday, October 22.
Their presentation explores the relationship between companies with strong brands and core values and their ability to bounce back more quickly after a crisis, with a focus on the importance of reputation management. An often overlooked area of risk management is strategic communications and brand.
While many organizations have a crisis management plan, not all build in strategic communications. Survival after tragedy starts with strong core values and a mission. When coupled with a strong crisis communications plan, strong brands and core values help organizations retain reputation and suffer fewer losses during a crisis, including financial loss. The audience will leave with a list of best practices in strategies and tactics for an organization to survive a crisis.
The PRSA International Conference brings together more than 3,000 public relations and communications professionals and students from around the world to share information, strategies and tools for trends impacting the industry.
This is the first time Kane has presented at the PRSA International Conference. If you’re planning to attend the conference, let us know! We’d love to meet up if time allows. Also, be sure to connect with Kane on Facebook, Twitter or LinkedIn for updates from the conference.
You can’t predict when a crisis will strike, but you can make sure you’re prepared with strategic communications and an action plan to protect your brand’s reputation.