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Sydney Hofer

Senior Advisor, Brand Journalism and Public Relations

As a Senior Advisor, Sydney uses strategic communications and public relations to help clients tell their stories through a variety of channels, helping them build and manage reputations in ways that achieve tangible business goals.


Sydney has more than 10 years of experience in public relations, with clients including non-profit organizations, retail and real estate. From making hundreds of media calls to generate Black Friday coverage and launching a corporate website to media training and event planning, she makes sure her clients are prepared for any audience they might face. Having spent time as a producer at local television stations in Davenport, Iowa and Milwaukee, Wisconsin, her news instincts still kick in, whether asking (lots of) relevant questions, writing compelling stories or meeting tight deadlines.


Born in Indiana and raised in Illinois, Sydney graduated from the University of Iowa with degrees in English and journalism. Staying in the Midwest, she then earned a master’s degree in communications from Marquette University and chose to make Milwaukee home. She is passionate about the good things happening in the Milwaukee area and loves showing off her adopted hometown to family and friends. She is also an active member of PRSA.


You will most often find her at the ballpark or football field with her husband, cheering on their two boys. She also enjoys running and crocheting (though not at the same time).


Everyone is connected to someone, so make sure to always be kind. It’s one of the things I love about Milwaukee!

- Sydney Hofer
Sydney Hofer, Eric Sandoval and Katharine Foley at a charity event with Pathfinders sign in background


Thought Leadership

Looking Back on a Whirlwind Week at PRSA ICON 2019



Kane Communications Group Selected to Present at PRSA 2019 International Conference

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Kane Communications Group Expands Team