Proud to Be a Certified B Corp
What is a
B Corporation?
B Corporations (B Corp) is a global movement of companies committed to using business as a force for good.
Kane is one of only a few certified B Corps in the communications industry in Wisconsin. We are honored to have achieved the Impact Business Model designation because of the outcomes we help our clients, including our nonprofit and social service clients, achieve.
By definition, an Impact Business Model is something traditional businesses do not have. As such, any business that has an Impact Business Model is uncommon and extraordinary.
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Being awarded B Corp certification underscores Kane’s commitment to generating new and long-term value for our clients, our employees and our community. This commitment inspired Kane to develop a corporate citizenship and sustainability approach based on the social, environmental and governance (ESG) issues that impact our clients, employees and community. People and our planet matter to us.
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B Corps consider the impact of their decisions and actions on all stakeholders. For Kane this means investing in our team so they are equipped to deliver the highest quality outcomes with and for our clients.
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Being part of the global B Corp community means we are committed to pursuing a higher purpose above profit maximization. This is why Kane invests in the development of a skilled talent pipeline through a robust internship program. We work with students from local universities and schools and actively develop diverse talent in our industry. Kane is committed to hiring and equipping our next generation of talent.
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For Kane, B Corp certification reflects our commitment to sustainability, corporate citizenship and continuous growth and improvement. B Lab, the non-profit certification body, assesses each B-Corp every three years and provides benchmarks to measure actions, highlighting strengths and growth opportunities, as well as a roadmap to improve and accelerate.