Branding is a concept that is often misunderstood. It is not simply a logo and color scheme, but rather the feelings one has when they experience a company and their products or services. Well-defined brands not only represent the product, but also the way of life a consumer desires.

Business leaders worldwide are communicating 2024 goals internally and externally, while closely watching economic trends, headwinds, and tailwinds. We’re also evaluating demographic and market trends, like the shifting focus away from profit as the primary definition of business success.

The Super Bowl is the one day a year when brands try to one-up each other in the battle for the most memorable advertisement during the big game. Some go for shock factor, others are tear jerkers, but no matter the sentiment of the ad, one thing’s for sure - the commercial breaks are star-studded.

For PR professionals, staying ahead of the curve is crucial in an ever-evolving media landscape. With the integration of AI, a renewed focus on diversity and inclusion and shifts in media consumption patterns, 2024 will be a year of exciting opportunities. In this blog post, we will explore the top 10 PR and marketing trends for 2024 and discuss actionable strategies to leverage these trends.

Being an effective communicator requires knowing how to engage your audience. Multi-generational approaches can be tricky, because members of a particular generation may have different communication expectations. Gen Z is no exception to that rule.

Kane Communications Group and Leonard & Finco Public Relations Form Single Agency

The rapid emergence of Artificial Intelligence (AI) has professionals in the marketing, PR and communications industry unsure of what lies ahead. Many question how their positions will change, or if they will be replaced altogether. In order to answer this question and dive deeper into the future of marketing and communications, one must first look at where AI stands today.

For any marketing or PR pro, pitching to the media can be one of the most difficult things to do. Your media relations team should be adept at, obviously, having media relations, knowing who to pitch to and crafting an intentional subject line and actual pitch; but, the reality is, once the team sends the pitch into the email ether, they are simply hoping a reporter sees the client, brand, product or event in the same light the team and the client do.

A successful agency-client relationship is more than just delivering great work; it’s about becoming a trusted advisor and partner who goes above and beyond to help clients achieve their goals.

There’s no better influencer for an organization than its executives - especially on LinkedIn.

Liz Karnowski, Junior Communications Associate, shares her personal experience and tips about being a fresh face in the entry-level job search.

ChatGPT, created by OpenAI, is the next generation of AI technology. While the chatbot is great for idea generation, it is not a replacement for the finished product. Human connection and original writing will always be required in communications.

Influencer marketing is a top 2023 PR trends and it's clear why. Partnering with influencers is an effective and creative way to reach a larger, captive audience with your message.

The Super Bowl is the one day a year when brands try to one-up each other in the battle for the most memorable advertisement during the big game. Some go for shock factor, others are tear jerkers, but no matter the sentiment of the ad, one thing’s for sure - the commercial breaks are star-studded.

Trying to run a competitive business with little or no idea about who you’re competing with is a recipe for failure. What you don’t know can literally put you out of business.

That’s why it’s important to include competitive analysis as a regular part of your business strategy planning. This brief guide covers the basics of how to build a digital analysis plan for tracking your competition.

We’re excited to share that Kane is a certified B Corporation!

Earning this certification and the Impact Business Model designation recognizes our commitment to ensuring the best possible outcomes for our clients, employees, community and the environment.

How quickly a company responds to a crisis has a dramatic impact on their reputation. A strong crisis communication plan will minimize damage and risk and ultimately protect your business. Stephanie reflects on a trending topic in the news about Adidas and how this is a prime example of a business that may need to refresh their crisis communications plan. She also shares seven crucial steps in developing a crisis communication plan.

Corporate brands often struggle to connect with Gen Z. However, when platforms like TikTok and Instagram Reels are used correctly, an unbreakable bond can be made with this demographic. The key to forming that bond is authenticity.

This summer we have a new intern assisting with Kane projects to network and grow their own skillset. We are thrilled to introduce her to you.

Consumers are increasingly interested in not only what a company does, but how it does it, why the organization does it and how its values impact the greater good. In this blog, Taylor Fisher shares a guideline to help your company grow its community engagement.