Brand architecture study creates a framework for rapid growth
Kane helped a leading financial institution identify a new brand architecture that would allow them to enter new markets and aggressively grow sales.
Recruitment campaign solves long-stemming vacancy issues at mental health hospital
With behavioral health needs on the rise and a nationwide nursing shortage on their hands, BHD was experiencing an extreme shortage of nurses. Kane Communications Group created a media campaign to address rumors of the hospital’s closure and to increase the number of qualified nursing applicants.
Research-driven brand platform creates alignment and drives organizational change.
Health care and social services in the United States today are continually changing, forcing the organizations providing these services to either adapt with the times, or be left behind. LSS of Wisconsin and Upper Michigan was quickly adapting, and Kane helped to ensure its internal and external brand properly reflected the organization as it stands today.
Entertainment District’s Culture Goes From Nonexistent to Bold, Proud and Experience-obsessed
The new CEO of an entertainment district arrived to find the organization’s employees lacked enthusiasm for their jobs. He knew an improvement in employee morale would improve customer retention and acquisition and increase sales. He needed help to address this challenge.