Award-winning campaign helps citizens make informed choices to keep their community safe
In 2021, Kane developed an integrated marketing campaign for the City of Racine that resulted in a 19 percent increase in the City’s daily COVID-19 vaccination rate.
Crisis response communications saves lives during the COVID-19 pandemic.
In spring of 2020, the COVID-19 began to spread widely around the world. With little yet known about the disease, Kane was called upon by the Unified Emergency Operations Center in Milwaukee County to do whatever we could to help them slow the spread so that our health care providers didn’t get overloaded, ultimately saving lives in the process.
Award-winning campaign opens lines of communication between citizens and government
In 2020, Kane launched a digital ad campaign for the City of Racine focused on raising awareness of COVID-19 and educating audiences on how to #StaySafeRacine.
Recruitment campaign solves long-stemming vacancy issues at mental health hospital
With behavioral health needs on the rise and a nationwide nursing shortage on their hands, BHD was experiencing an extreme shortage of nurses. Kane Communications Group created a media campaign to address rumors of the hospital’s closure and to increase the number of qualified nursing applicants.
Research-driven brand platform creates alignment and drives organizational change.
Health care and social services in the United States today are continually changing, forcing the organizations providing these services to either adapt with the times, or be left behind. LSS of Wisconsin and Upper Michigan was quickly adapting, and Kane helped to ensure its internal and external brand properly reflected the organization as it stands today.
Rural Youth Counselor Recruitment Campaign Attracts Hard-to-Find Role Models
A residential treatment program for youth, located in northeast Wisconsin, was having trouble finding viable applicants for open positions – leaving the program understaffed and unable to accept more children into their program. An award-winning recruitment campaign for youth counselors in rural Wisconsin generated big results – delivering ROI in less than three months.
Entertainment District’s Culture Goes From Nonexistent to Bold, Proud and Experience-obsessed
The new CEO of an entertainment district arrived to find the organization’s employees lacked enthusiasm for their jobs. He knew an improvement in employee morale would improve customer retention and acquisition and increase sales. He needed help to address this challenge.