PUBLIC RELATIONS

It’s about building relationships.

Seasoned public relations professionals build relationships for you and your organization

With roots in journalism, it’s only natural the art of public relations, media outreach and quality storytelling are some of Kane’s most tapped-into services. Our founder, Kimberly Kane, spent 15 years in television news, winning multiple awards for her work. With TMJ4 in Milwaukee, Kimberly got her first shot at entrepreneurship by developing the station’s highly recognized “4 Your Health” franchise, a segment that took news about developments in health care in Wisconsin into households across the country.

Kimberly’s penchant for research and asking tough questions is in our PR team’s DNA today. Our team knows how to ask the tough questions, find the lead, build a story to capture attention, and maintain the relationships necessary to get your story told. As former journalists, we’ve been on both sides of news releases and pitches – and we use our insider-knowledge to your advantage. We’ve worked with national media around the country, and local media in Milwaukee, Madison and across Wisconsin.

Driven by technology and consumer demand for immediate information, public relations, advertising and digital are converging to inform and engage audiences in new ways. To be relevant, to grow, to build and protect their reputation, companies need active public relations programs that tie stories back to their brand strategy. In doing so, we identify stories to advance your mission and help you reach your business goals. Those stories can be creatively stretched across many different platforms – from video and social content to newsletters and more.

With our team’s breadth of experience – from producers to reporters – we will craft your narrative, coach your team on the best way to share your story and deliver results.

SERVICES

Media Relations

Creating a steady stream of news stories helps an organization stay top-of-mind. A well-timed news story goes a long way in building up your reputation. Our team has spent years building relationships with media in Milwaukee, Madison and around the country to get your story told.

Communicating the right message at the right time to the right audience doesn’t just happen. It takes a firm like ours with strong, trusted relationships with the right media outlets in Milwaukee, across Wisconsin, and beyond.

Media Training and Coaching

We prepare your leaders and spokespersons to confidently and effectively anticipate and answer tough questions from the media and reinforce key messages to your most important audiences. Before a big interview, we provide coaching tailored to each media opportunity to ensure you are ready to answer a reporter’s questions and share your message with confidence.

Online Newsroom

Your online newsroom is the first place a journalist looks for information about your company. And it needs to be more than just news releases. Our team produces online newsrooms that provide key information and leave reporters wanting to learn more.

Video Production

Not all video production is equal. Our integrated approach combines concepting, shooting, preproduction and postproduction in ways that strategically advance your business objectives through story.

Social Content and Graphics

Expert design of branded graphics enhances your public relations messages. We also make sure the design complements your messaging so it achieves the greatest impact when promoted through social media channels.

Collateral Design

Our creative team supports all visual and graphic design with sound strategy, creating printed and digital collateral that shares your brand’s story in the most compelling, engaging way.