REPUTATION MANAGEMENT

SHAPING PUBLIC PERCEPTION ONLINE AND OFF

Managing your reputation is critical to business success.

The reputation of your brand is one of your most valuable assets. But are you investing in the right strategies to build trust and ensure credibility with your customers, investors and stakeholders? The reputation of your brand must be considered before anything else. It takes an integrated strategy with public relations and marketing working together to build and protect your reputation.

Companies with strong brands and established core values have the ability to bounce back more quickly after a crisis. Reputation is what helps companies weather the storm. When customers feel a connection to your brand, they are more likely to support it. They will buy your product, use your services or recommend them to friends. They may want to work for you or invest in your company.

That kind of brand loyalty reinforces your reputation and has a direct impact on business results.

SERVICES

Executive Positioning

Whether it’s taking advantage of speaking opportunities, pitching stories to targeted Milwaukee media outlets, creating an executive social media strategy or connecting with valuable influencers in Madison, we identify the best opportunities to elevate your leadership team.

Thought Leadership

By identifying opportunities to engage and be present in the community and industry, we position your team as thought leaders. Participating in a panel discussion, identifying speaking opportunities or nominating your organization for coveted awards, Kane works to ensure your team is seen and heard as leaders where it counts most.

Brand Journalism and Online Newsrooms

Brand journalism takes your story beyond a press release and creates a compelling narrative that has real news value to your target audiences. Our team of journalists writes and creates stories using journalistic principles to create multimedia content, ranging from blog posts and thought leadership articles to videos, podcasts and social media content.

Media Relations

Creating a steady stream of news stories helps an organization stay top-of-mind. A well-timed news story goes a long way in building up your reputation. Our team has spent years building relationships with media in Milwaukee, Madison and around the country to get your story told. Communicating the right message at the right time to the right audience doesn’t just happen. It takes a firm like ours and the experience of our team to develop strong, trusted relationships with the right media outlets.

Workplace Culture

Employees who have a strong emotional connection to their employer can be powerful advocates when a crisis hits. That connection ties back to culture.

To make your organization an employer of choice that appeals to both current employees and prospects, we combine retention and engagement work (“I’m committed to my employer”) with attraction efforts (“I’d love to be part of that company”) to create a compelling employer value proposition.

CEO Vision Casting

Having a vision is good, but communicating it in a way that inspires loyalty and action is where the greatest gains are made. At Kane, we will artfully define the CEO’s vision and then communicate it both internally and externally.

Corporate Social Responsibility

What’s good for business is also good for society and the planet. In the years ahead, you need to be ready to communicate your sustainable business plans for trending topics such as corporate eco-consciousness, breaking up with plastic, workplace equality and the circular economy. Kane will craft and execute a corporate social responsibility plan that addresses the issues that matter most to your key stakeholders.

Social Listening

A strong digital strategy is more than what you’re saying, it’s about what’s being said. Kane’s social media listening services track brand sentiment online. We provide you with the opportunity not only to react, but also to proactively build a strategy that changes sentiment, identifies thought leadership opportunities, builds ambassadors and protects your brand.