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On Managing Purpose-Driven Brands
Branding is a concept that is often misunderstood. It is not simply a logo and color scheme, but rather the feelings one has when they experience a company and their products or services. Well-defined brands not only represent the product, but also the way of life a consumer desires.
Business leaders worldwide are communicating 2024 goals internally and externally, while closely watching economic trends, headwinds, and tailwinds. We’re also evaluating demographic and market trends, like the shifting focus away from profit as the primary definition of business success.
During this period of the Great Resignation, it’s critical employers double down on employee engagement efforts to keep the great talent they have and as a way to attract new employees. Kane provides five ways to boost employee engagement.
Research found that the Great Resignation is affecting women at disproportionately higher numbers than men, potentially moving us away from Ruth Bader Ginsburg’s goal of gender equality. Julia Schultz reflects on how to support women in the workplace to uphold RBG’s vision for all women.
As we’re facing the employment crisis of the Great Resignation, organizations are looking at their internal brand as a way to create structures that keep employees engaged and happy in their current positions. Brand Strategy and Creative Director Morgan Burns discusses how a purpose-driven brand can help earn the trust of consumers.
Working mothers accounted for nearly one-third of working women in the United States in 2020. In today’s tight labor market, employers can’t afford to lose this demographic from the workforce. Katharine Foley outlines a few opportunities to make your organization an employer of choice for working mothers.
It’s hard to imagine what our workplaces would look like if half of the female employees quit, let alone how business would function without these team members. Kimberly Kane discusses how employers can support women in their workplace in the midst of the Great Resignation
Businesses thrive when they see themselves as part of society, not separate from it. Kimberly Kane outlines how integrating a workplace giving campaign can contribute to an organization’s greater purpose, ultimately putting more good into the world.
COVID-19 has made many employees rethink their current roles, and millions of employees left their organizations this year. Laura Rodriguez speaks to the Great Resignation and how a strategic internal communications plan can help recruit and retain a strong employee network.
Kane’s Senior Advisor for Corporate Citizenship and Partnerships and Senior Associate with The Partnering Initiative, Kathleen Elsig, spoke with three highly accomplished women alliance professionals, who spoke on how strategic partnerships can facilitate tackling some of the world’s most wicked problems.
The events of the past year have given us a lot to think about, as our lives, communities and workplaces have radically changed. Identifying the material issues that matter most to your business will help you find your purpose and unlock your company’s potential.
The PR and marketing industries were hit hard during the pandemic, with small businesses suffering most. Kimberly Kane reflects on an unusual year and offers advice on how to keep businesses running smoothly during a crisis.
Expectations about the role of corporations in society are changing quickly. Today, the focus on profit first is giving way to a new principle in corporate governance - pursuing purpose and profit.
Keys to Surviving a Recession
The simultaneous crises of the COVID-19 pandemic and the global economic collapse have left many executives cowering in their C-Level bunkers. Carl Sheeley Jr. is having none of that.
Leading with Empathy
Singer/songwriter John Prine was 23 years old and working as a mailman when he wrote that song in 1971. The lyrics reflect an astute sense of empathy for senior citizens by such a young man with his whole life ahead of him.
I’ve been thinking a lot about John Prine and his life’s story lately. As you probably know, Prine recently passed away from complications caused by COVID-19.
Communication Is Key to Pandemic Response
Bonnie Boettcher’s phone started ringing repeatedly around the middle of March. And it hasn’t stopped since.
Guidance for the Telecommuting Executive
Over the past two weeks, as we suddenly became a telecommuting nation, the internet was flooded with tips, guidance and secrets for making the adjustment to working from home.
We're All in This Together
Just a couple weeks ago, the year 2020 seemed to hold so much promise for the City of Milwaukee. That was then. This is now.
Rapid Pace of Innovation Creates Need to Adapt to New 'Skills Revolution'
It is all too easy to get bogged down in the day-to-day tasks we must tackle on any given day to keep our organizations and our careers moving forward.
I mean just glance at your calendar for the week ahead. Deadlines. Appointments. Meetings. Networking.
We’re all blocking. And tackling. And grinding. At break-neck speeds.
C-Level: Pay Raises Fuel Better Production for Quad
As a professional journalist, I spent more than three decades interviewing local business executives about the strategies they use to grow their companies. The interviews often ultimately focused on two basic questions: Why? And how?