Annual report elevates nonprofit outreach and highlights neighborhood initiatives
After giving nearly $3 million over an unprecedented 18 months, Zilber Family Foundation called on Kane to create an impact report capturing the funds distributed and neighborhood initiatives in 2020-2021.
Zilber Family Foundation is dedicated to enhancing the wellbeing of individuals, families and neighborhoods by investing in nonprofit organizations to address basic needs and help ensure personal safety, increase access to social and economic opportunity, and improve the quality of life in Milwaukee’s neighborhoods.
As the Foundation was looking to put together an annual report recapping their dollars granted, they wanted to ensure they captured the grants awarded in 2020, especially for COVID relief. Kane helped the organization put together an 18-month impact report that emphasized the grantees and neighborhood stories.
SOLUTION
Kane conducted research and creative concepting to put together the organization’s first impact report of financial support to its grantees in Milwaukee and Hawaii, focusing on the work that the grantees are doing to elevate the community. Kane crafted the content for the impact report through the following processes:
Development of an overarching messaging theme and design of creative concepts with sample page layouts
Interviewed representatives from grantee organizations to gain personal testimonies of Zilber’s impact on their mission
Content strategy development, audience definition, story idea development with personal stories/articles
Copywriting, editing, proofreading, design & layout of the impact report
Examples of select pages of the final impact report can be found below.
