Annual report elevates nonprofit outreach and highlights neighborhood initiatives
In 2021, Kane worked with a local nonprofit to create an annual report highlighting the organization’s outreach to area grantees over 18 months.
Prevention and awareness campaign highlights resources for those experiencing a substance use disorder
In the midst of COVID-19, another pandemic was occurring: the opioid crisis. Milwaukee County’s County Executive and Behavioral Health Services partnered with Kane to create an integrated media campaign to let County residents know help is available.
Award-winning campaign helps citizens make informed choices to keep their community safe
In 2021, Kane developed an integrated marketing campaign for the City of Racine that resulted in a 19 percent increase in the City’s daily COVID-19 vaccination rate.
Brand architecture study creates a framework for rapid growth
Kane helped a leading financial institution identify a new brand architecture that would allow them to enter new markets and aggressively grow sales.
Nonpartisan voter campaign turns out the vote
For the 2020 presidential election, Kane helped the City of Racine expand their voter education and outreach efforts, ensuring that eligible voters could participate in a safe and timely way and resulting in record voter participation rates.
Crisis response communications saves lives during the COVID-19 pandemic.
In spring of 2020, the COVID-19 began to spread widely around the world. With little yet known about the disease, Kane was called upon by the Unified Emergency Operations Center in Milwaukee County to do whatever we could to help them slow the spread so that our health care providers didn’t get overloaded, ultimately saving lives in the process.
Community outreach campaign turns the lights on for those in need.
Kane helped to ensure more eligible households in Milwaukee County were aware of the Energy Assistance Program through this integrated communications campaign that utilized community events, elected official relations, digital and traditional advertising and more.
Award-winning campaign opens lines of communication between citizens and government
In 2020, Kane launched a digital ad campaign for the City of Racine focused on raising awareness of COVID-19 and educating audiences on how to #StaySafeRacine.
Recruitment campaign solves long-stemming vacancy issues at mental health hospital
With behavioral health needs on the rise and a nationwide nursing shortage on their hands, BHD was experiencing an extreme shortage of nurses. Kane Communications Group created a media campaign to address rumors of the hospital’s closure and to increase the number of qualified nursing applicants.
Research-driven brand platform creates alignment and drives organizational change.
Health care and social services in the United States today are continually changing, forcing the organizations providing these services to either adapt with the times, or be left behind. LSS of Wisconsin and Upper Michigan was quickly adapting, and Kane helped to ensure its internal and external brand properly reflected the organization as it stands today.
Rural Youth Counselor Recruitment Campaign Attracts Hard-to-Find Role Models
A residential treatment program for youth, located in northeast Wisconsin, was having trouble finding viable applicants for open positions – leaving the program understaffed and unable to accept more children into their program. An award-winning recruitment campaign for youth counselors in rural Wisconsin generated big results – delivering ROI in less than three months.
Targeted marketing drives college students to seek mental health services and resources.
One in four college students have a diagnosable mental illness, yet 40 percent do not seek help. It’s no wonder that the behavioral health services offered by Wraparound Milwaukee were being underutilized. Kane developed a strategic communications campaign aimed to increase the number of college students in Milwaukee County accessing Wraparound’s services and resources.