Branding is a concept that is often misunderstood. It is not simply a logo and color scheme, but rather the feelings one has when they experience a company and their products or services. Well-defined brands not only represent the product, but also the way of life a consumer desires.

Business leaders worldwide are communicating 2024 goals internally and externally, while closely watching economic trends, headwinds, and tailwinds. We’re also evaluating demographic and market trends, like the shifting focus away from profit as the primary definition of business success.

During this period of the Great Resignation, it’s critical employers double down on employee engagement efforts to keep the great talent they have and as a way to attract new employees. Kane provides five ways to boost employee engagement.

Research found that the Great Resignation is affecting women at disproportionately higher numbers than men, potentially moving us away from Ruth Bader Ginsburg’s goal of gender equality. Julia Schultz reflects on how to support women in the workplace to uphold RBG’s vision for all women.

As we’re facing the employment crisis of the Great Resignation, organizations are looking at their internal brand as a way to create structures that keep employees engaged and happy in their current positions. Brand Strategy and Creative Director Morgan Burns discusses how a purpose-driven brand can help earn the trust of consumers.

Working mothers accounted for nearly one-third of working women in the United States in 2020. In today’s tight labor market, employers can’t afford to lose this demographic from the workforce. Katharine Foley outlines a few opportunities to make your organization an employer of choice for working mothers.

It’s hard to imagine what our workplaces would look like if half of the female employees quit, let alone how business would function without these team members. Kimberly Kane discusses how employers can support women in their workplace in the midst of the Great Resignation

Businesses thrive when they see themselves as part of society, not separate from it. Kimberly Kane outlines how integrating a workplace giving campaign can contribute to an organization’s greater purpose, ultimately putting more good into the world.

COVID-19 has made many employees rethink their current roles, and millions of employees left their organizations this year. Laura Rodriguez speaks to the Great Resignation and how a strategic internal communications plan can help recruit and retain a strong employee network.

Kane’s Senior Advisor for Corporate Citizenship and Partnerships and Senior Associate with The Partnering Initiative, Kathleen Elsig, spoke with three highly accomplished women alliance professionals, who spoke on how strategic partnerships can facilitate tackling some of the world’s most wicked problems.

The events of the past year have given us a lot to think about, as our lives, communities and workplaces have radically changed. Identifying the material issues that matter most to your business will help you find your purpose and unlock your company’s potential.

The PR and marketing industries were hit hard during the pandemic, with small businesses suffering most. Kimberly Kane reflects on an unusual year and offers advice on how to keep businesses running smoothly during a crisis.

Expectations about the role of corporations in society are changing quickly. Today, the focus on profit first is giving way to a new principle in corporate governance - pursuing purpose and profit.