Making the path forward
even clearer.

Visionary leaders thrive on fresh insights. Whether they help you see where you ultimately want to go or identify new ways to get there, this intelligence is essential for realizing the goals you have for your organization.

View our archive of blog articles here, or search for insights on a specific topic:

On Managing Purpose-Driven Brands

 

Todd Nilson Todd Nilson

Tracking Your Competitors Online: What You Need to Know

Trying to run a competitive business with little or no idea about who you’re competing with is a recipe for failure. What you don’t know can literally put you out of business.

That’s why it’s important to include competitive analysis as a regular part of your business strategy planning. This brief guide covers the basics of how to build a digital analysis plan for tracking your competition.

Read More
Insights Todd Nilson Insights Todd Nilson

Social Listening in the Workplace

Most conversations about social listening focus on using it as a way to understand what your prospects and customers are saying about you. But it's just as important to know how your employees feel about your organization.

Read More
Insights Todd Nilson Insights Todd Nilson

How social media listening programs enhance your PR strategy

Just about every organizational leader recognizes the need to use social media and online content to create awareness, build engagement, establish reputation and enhance public relations. But how do you actually monitor these results? Social listening can be an effective tool to learn about the latest developments impacting your brand. Your public relations team can use social listening to react faster, respond better and elevate your business outcomes.

Read More