An award-winning recruitment campaign for youth counselors in rural Wisconsin generated big results – delivering ROI in less than three months.
In order to reach a targeted and engaged audience, Kane first conducted interviews with existing staff in the two open roles. Through this research, the team created audience personas to truly understand the ideal candidate. This process led to more intentional and effective messaging as well as the approach to the campaign.
Kane decided to run a three month targeted Facebook campaign using the LSS Careers page that would contain digital display ads, boosted posts and target specific demographics. To create an easy process for applicants and track engagement, a landing page on LSS Careers website, focused on Homme Youth & Family programs was created. In an effort to bring the expertise and passion at Homme to life, Kane developed videos to share the impact of the work being done through interviews with Homme staff.