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On Managing Purpose-Driven Brands
The Future of Influencers
Prior to March 2020, if you were to drop the word “influencer” into a conversation or even Google it, the presumptive response or search result would have been references to lifestyle wonks touting everything from high fashion to makeup, food, vacations, and even more generally, lavish lifestyles.
Reporting on the Front Lines of COVID-19
a pandemic? How do you find truth when mixed messages and misinformation swirl around you? How do you personally handle the tragedy and deep divisions created by this pandemic? And how do you find stories and report on information other than COVID-19 today?
Storytelling in the PR Space
As a former journalist, one of the questions I’m asked most often is, “Do you miss reporting?” More specifically, I’m often asked if I miss writing about interesting people, places and organizations.
Kane Communications Group Announces Addition of Brand Journalism to Firm's Services
Kane Communications Group, a full-service public relations and integrated marketing firm located in downtown Milwaukee, announces the launch of its brand journalism practice. Brand journalism takes stories beyond press releases to create a compelling journalism-style narrative with real news value. Kane’s team brings nearly 60 years of combined award-winning journalism experience across multiple disciplines including print, broadcast and digital to this new practice.
Telling Your Company Story Through Brand Journalism
You have a great idea for a story. It meets a key business goal for your company or your client. It’s newsworthy. It’s visual. You can provide access and interviews. You have the perfect media target. So you pick up the phone to make your pitch to a reporter.
Breaking the Stigma Around Behavioral Health Through Communication
Millions of people in the United States are affected by mental illness – whether dealing with their own health or that of a loved one. In spite of the statistics, a great deal of stigma still exists when it comes to behavioral health. Communication is a powerful tool that can be used to break this stigma.
Everyday Stories, Life-Changing Tales
Good stories are all around. You just have to look, listen and ask the right questions.
As communications consultants, we constantly search for stories to help share our clients’ messages and demonstrate their impact. Many of our clients are in the health and human services sector. The work they do has a tremendous impact on the community and individuals alike, changing people’s lives every single day.
The Importance of Culturally Relevant Communications
As a communications professional (or any other professional for that matter) in a diverse world, it is critically important to understand whom you are serving with your communications efforts. Just as each individual and organization has their own culture, segments of our population have values, beliefs and traditions to which they ascribe.
That’s My Story
People close to me know I like to tell stories. Get a couple of drinks in me and I’ll regale you with the tale of the Canadian Boys Banned (not a typo – a friend and I actually got kicked out of Canada in 1992), or The Legend of Davida the Cat Lady (not for the faint of heart, I assure you). Someday, when I’m desperate for blog post topics, I’ll treat you to some of these gems.
Does Communications have a Seat at your Table?
For generations, organizations made decisions based on operations, sales, and financials with little thought to how audiences need to receive the message.
Protecting your brand in an era of fake news
The fake news of today represents a real problem both for people seeking information and companies, organizations, politicians, etc. who are sharing it. Fake news generally starts with a modicum of truth and it appeals to values and beliefs that resonate with each of us. Today, this misinformation is cheap to produce and can go viral in an instant. This may be all people need to make a decision or a mistake. Here are 5 ways Kane suggests to help companies and individuals protect themselves.