Everyday Stories, Life-Changing Tales
Good stories are all around. You just have to look, listen and ask the right questions.
As communications consultants, we constantly search for stories to help share our clients’ messages and demonstrate their impact. Many of our clients are in the health and human services sector. The work they do has a tremendous impact on the community and individuals alike, changing people’s lives every single day.
With programs that remove barriers and create opportunities, those stories should be easy to identify, right? As it turns out, the people who dedicate their lives to serving others may become a bit desensitized to the impact they have every single day.
Recently, one of our partners shared the story of a client who hadn’t left her apartment in months. This woman was able to rediscover mobility, independence and a new outlook thanks to a little help from someone just “doing their job.”
Our partner didn’t realize just how impactful the story was. We stopped in our tracks and feverishly wrote down all the details we could gather about this incredible story. It took some pressing but what we uncovered was a powerful, life-changing story.
Working together with the client team, we took that story and created a video. The testimonial was included in collateral used when introducing the organization to partners, funders, donors and clients. We shared the story through social channels, emails and traditional mail. Suddenly, everyone was talking about Rosetta’s story.
What could have been viewed as “just another day on the job” is now a story that is easily shared by the organization when someone asks, “What do you do?”
We’re proud of the collaboration and storytelling accomplished with our client team. Rosetta’s story was recently selected as a 2019 Telly Award Winner out of 12,000+ entries from all 50 states and five continents.
When we combine the experts who witness these life-changing stories with the power of good storytelling, incredible things can happen.
Do you have a story to tell? Kane can help you determine the right way to tell it and where to share it!
Angie Emrey contributed to this post.
