Trying to run a competitive business with little or no idea about who you’re competing with is a recipe for failure. What you don’t know can literally put you out of business.

That’s why it’s important to include competitive analysis as a regular part of your business strategy planning. This brief guide covers the basics of how to build a digital analysis plan for tracking your competition.

With the right planning, you can set yourself up to make on-brand graphics so anyone in your organization can use it. Stephanie Smith discusses five ways you can use Canva to create user-friendly graphics for social media.

In advertising and marketing, choosing the correct medium through which your message is delivered is critical to making sure your campaign or communication plan is successful. Stephanie Smith outlines how to determine the best channel to deliver a message which resonates with your audience.

Social media is a great tool to build awareness around your brand, facilitate a relationship with your audience and listen to what is happening in your industry and the rest of the world. Catherine McCoy outlines how to bring social media into your larger marketing strategy to drive thoughtful engagement that can grow your business.

In partnership with the Wisconsin Chapter of the Society for Marketing Professional Services, Kane presents this webinar for businesses and organizations who want to learn about what brands are doing to reach and resonate with their audience after COVID has changed their habits and values.

Creative concepting produces creative ideas that are informed and strategic. These ideas have the potential to motivate an uninspired consumer to buy, change the perception of a long-time user of a service, or even recruit new members to an organization. Having a team focused on developing new creative ideas is invaluable to an organization that is looking for opportunities for growth or expansion.

Without the comped courtside seats to basketball and baseball games, lavish dinners, endless meetings for drinks … or even the “I was in the neighborhood” drop-by’s … some sales executives have found new ways to remain relevant, empathize with their prospects, pivot their pitch and continue closing deals.

Prior to March 2020, if you were to drop the word “influencer” into a conversation or even Google it, the presumptive response or search result would have been references to lifestyle wonks touting everything from high fashion to makeup, food, vacations, and even more generally, lavish lifestyles.

Kane Communications Group, a full-service public relations and integrated marketing firm located in downtown Milwaukee, announces the launch of its brand journalism practice. Brand journalism takes stories beyond press releases to create a compelling journalism-style narrative with real news value. Kane’s team brings nearly 60 years of combined award-winning journalism experience across multiple disciplines including print, broadcast and digital to this new practice.

As 2020 kicks off, we’d like to share some of the amazing, results-oriented public relations and marketing work Kane Communications did for our Milwaukee-area clients in 2019. This is just a small taste of all the great work we did on behalf of our clients. Enjoy!

As a communications professional (or any other professional for that matter) in a diverse world, it is critically important to understand whom you are serving with your communications efforts. Just as each individual and organization has their own culture, segments of our population have values, beliefs and traditions to which they ascribe.

Just about every organizational leader recognizes the need to use social media and online content to create awareness, build engagement, establish reputation and enhance public relations. But how do you actually monitor these results? Social listening can be an effective tool to learn about the latest developments impacting your brand. Your public relations team can use social listening to react faster, respond better and elevate your business outcomes.

The campaign challenges nurses who “have what it takes” to apply to be mental health nurses for Milwaukee County.

Kane recognized with highest honors for concept, creative and execution of nurse recruitment campaign.