Creative concepting as a means to achieve business objectives can often feel like a daunting task. For those unsure of where to begin, Davidson Kane provides some tips on finding your creative way.

In advertising and marketing, choosing the correct medium through which your message is delivered is critical to making sure your campaign or communication plan is successful. Stephanie Smith outlines how to determine the best channel to deliver a message which resonates with your audience.

Social media is a great tool to build awareness around your brand, facilitate a relationship with your audience and listen to what is happening in your industry and the rest of the world. Catherine McCoy outlines how to bring social media into your larger marketing strategy to drive thoughtful engagement that can grow your business.

Revising and proofreading are two very important elements of the editing process. Read more about the distinction between the two, and some things to keep in mind when a document comes across your desk for review.

Research can uncover the unexpected and debunk the assumed. It shouldn’t be looked at as extravagant, and it doesn’t always have to be extremely costly. Discovery can definitely be a game-changer.

In partnership with the Wisconsin Chapter of the Society for Marketing Professional Services, Kane presents this webinar for businesses and organizations who want to learn about what brands are doing to reach and resonate with their audience after COVID has changed their habits and values.

Internship programs can, and should, function as a pipeline to entry-level positions. After all, who better to hire than someone already familiar with your organization’s mission, brand and vision?

Creative concepting produces creative ideas that are informed and strategic. These ideas have the potential to motivate an uninspired consumer to buy, change the perception of a long-time user of a service, or even recruit new members to an organization. Having a team focused on developing new creative ideas is invaluable to an organization that is looking for opportunities for growth or expansion.

Without the comped courtside seats to basketball and baseball games, lavish dinners, endless meetings for drinks … or even the “I was in the neighborhood” drop-by’s … some sales executives have found new ways to remain relevant, empathize with their prospects, pivot their pitch and continue closing deals.

We may be getting tired of the phrase, “the new normal.” But it is apparent that the COVID-19 pandemic is reshaping how we do business, where we do business and with whom we do business.

We are collectively getting used to being on camera and revealing our personal abodes for the world (or at least our co-workers) to see. So, how can we be sure that our communication skills are effective when we may or may not be wearing pants?

Join us for a webinar, Friday, June 5 at noon, featuring Timothy R. Sheehy, President of the Metropolitan Milwaukee Association of Commerce, Manfred Elsig, Deputy Managing Director and Professor of International Relations at the World Trade Institute of the University of Bern, Switzerland., and Rick Appleby, Certified Business Coach and Experienced EOS Implementer™ with Strategic Planning Solutions.

In this webinar, Kimberly Kane sat down with three Milwaukee business leaders to capture their advice on how businesses can ensure they maintain strong cultures that help attract and retain great talent during and after the current COVID-19 crisis.

Kane Communications Group, a full-service public relations and integrated marketing firm located in downtown Milwaukee, announces the launch of its brand journalism practice. Brand journalism takes stories beyond press releases to create a compelling journalism-style narrative with real news value. Kane’s team brings nearly 60 years of combined award-winning journalism experience across multiple disciplines including print, broadcast and digital to this new practice.

As 2020 kicks off, we’d like to share some of the amazing, results-oriented public relations and marketing work Kane Communications did for our Milwaukee-area clients in 2019. This is just a small taste of all the great work we did on behalf of our clients. Enjoy!

Millions of people in the United States are affected by mental illness – whether dealing with their own health or that of a loved one. In spite of the statistics, a great deal of stigma still exists when it comes to behavioral health. Communication is a powerful tool that can be used to break this stigma.

Everyone wants to feel special! Personalizing communication to a specific audience member’s interests and preferences makes them feel important. The more connected people feel to your business and organization, the more engaged they’ll be, and the more likely they’ll support you for years to come!

Good stories are all around. You just have to look, listen and ask the right questions.

As communications consultants, we constantly search for stories to help share our clients’ messages and demonstrate their impact. Many of our clients are in the health and human services sector. The work they do has a tremendous impact on the community and individuals alike, changing people’s lives every single day.

As a communications professional (or any other professional for that matter) in a diverse world, it is critically important to understand whom you are serving with your communications efforts. Just as each individual and organization has their own culture, segments of our population have values, beliefs and traditions to which they ascribe.

People close to me know I like to tell stories. Get a couple of drinks in me and I’ll regale you with the tale of the Canadian Boys Banned (not a typo – a friend and I actually got kicked out of Canada in 1992), or The Legend of Davida the Cat Lady (not for the faint of heart, I assure you). Someday, when I’m desperate for blog post topics, I’ll treat you to some of these gems.