With newsrooms shrinking across the country and journalists being tasked with creating more content, it’s more important than ever to make sure media outreach is targeted and specific. Here are some tips to consider when pitching your story to a journalist.

Revising and proofreading are two very important elements of the editing process. Read more about the distinction between the two, and some things to keep in mind when a document comes across your desk for review.

Research can uncover the unexpected and debunk the assumed. It shouldn’t be looked at as extravagant, and it doesn’t always have to be extremely costly. Discovery can definitely be a game-changer.

Internship programs can, and should, function as a pipeline to entry-level positions. After all, who better to hire than someone already familiar with your organization’s mission, brand and vision?

In partnership with the Public Relations Society of America Southeastern Wisconsin Chapter, Kane presents this practical webinar for businesses and organizations who are feeling vulnerable today without a crisis comms plan in place.

Prior to March 2020, if you were to drop the word “influencer” into a conversation or even Google it, the presumptive response or search result would have been references to lifestyle wonks touting everything from high fashion to makeup, food, vacations, and even more generally, lavish lifestyles.

Leveraging local, national and trade media outlets to share your organization’s message is a powerful way to reach a broader audience quickly. And if you’ve done your homework to prepare for the media interview – researching the reporter, rehearsing your key messages and practicing anticipated reporter questions – then the interview should go well.

a pandemic? How do you find truth when mixed messages and misinformation swirl around you? How do you personally handle the tragedy and deep divisions created by this pandemic? And how do you find stories and report on information other than COVID-19 today?

In this webinar, Kimberly Kane sat down with three Milwaukee business leaders to capture their advice on how businesses can ensure they maintain strong cultures that help attract and retain great talent during and after the current COVID-19 crisis.

The coronavirus pandemic has created a new set of challenges for leaders who face growing responsibilities of supporting the safety of staff, protecting the reputation of the company, and shoring up the viability of operations.

As a former journalist, one of the questions I’m asked most often is, “Do you miss reporting?” More specifically, I’m often asked if I miss writing about interesting people, places and organizations.

As 2020 kicks off, we’d like to share some of the amazing, results-oriented public relations and marketing work Kane Communications did for our Milwaukee-area clients in 2019. This is just a small taste of all the great work we did on behalf of our clients. Enjoy!

Speaking to the media can be nerve-wracking. Whether it’s your first interview with a Milwaukee news outlet or your fifteenth with national media, preparation is key to your success. When serving as the media spokesperson for your organization, you are asked to represent your company, its values, its brand and the subject matter at hand. That’s a lot to remember even if it’s your own company or it’s your field of expertise. To stay on message, you can never over-prepare. As Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”

Millions of people in the United States are affected by mental illness – whether dealing with their own health or that of a loved one. In spite of the statistics, a great deal of stigma still exists when it comes to behavioral health. Communication is a powerful tool that can be used to break this stigma.

For the first time, Kane Communications Group leaders were invited to present at the Public Relations Society of America’s 2019 International Conference (ICON) in San Diego which was held October 20-22. PRSA ICON brings together more than 3,000 public relations and communications professionals and students from around the world to share information, strategies and trends impacting the industry. It was nearly a week filled with inspiring presentations, learning about new trends and being immersed in the world of communications.

As a communications professional (or any other professional for that matter) in a diverse world, it is critically important to understand whom you are serving with your communications efforts. Just as each individual and organization has their own culture, segments of our population have values, beliefs and traditions to which they ascribe.

Just about every organizational leader recognizes the need to use social media and online content to create awareness, build engagement, establish reputation and enhance public relations. But how do you actually monitor these results? Social listening can be an effective tool to learn about the latest developments impacting your brand. Your public relations team can use social listening to react faster, respond better and elevate your business outcomes.

For generations, organizations made decisions based on operations, sales, and financials with little thought to how audiences need to receive the message.

The campaign challenges nurses who “have what it takes” to apply to be mental health nurses for Milwaukee County.