Leading Your Business Through a Crisis

The coronavirus pandemic has created a new set of challenges for leaders who face growing responsibilities of supporting the safety of staff, protecting the reputation of the company, and shoring up the viability of operations. The risks of missteps are compounded by social media activism, misinformation and rapidly changing, sometimes conflicting, decisions by policymakers.

 We are moving out of sheer crisis communications into a new phase of the pandemic. Uncertainty is the new crisis. To be successful, leaders today need the stamina to communicate for the long haul.

In this video blog, Kane Communications Group’s Kimberly Kane and James Burnett talk about steps they’re taking to help leaders communicate through these uncertain times. The two convey why communicating is so important even when you don’t have the answers, how to create an environment where people feel comfortable talking about uncertainty and why you need to set a pace for communications and build relationships.

Watch Kimberly and James’ discussion in the video above!