COVID-19 has made many employees rethink their current roles, and millions of employees left their organizations this year. Laura Rodriguez speaks to the Great Resignation and how a strategic internal communications plan can help recruit and retain a strong employee network.

Too many times organizations don’t think about a crisis communication plan before they need one. Julia Schultz outlines the best way to start creating a crisis plan to best prepare for the unexpected.

Many people have some degree of anxiety around public speaking, and adding a video camera doesn’t make it any easier. Video strategy director Davidson Kane gives a few tips for how to prepare as a video interviewee.

Change is uncomfortable, but it challenges us to think and operate differently. Katharine Foley reflects on how COVID-19 has changed the way she works with media.

Kane Communications Group has been recognized in Inc. Magazine as number 3,142 on the 2021 Inc. 5000 list of fastest-growing private companies in America.

It can be tricky to nail a message if your target audience is too general. Read more to see how we use personas to hone in on a specific audience and tailor a message accordingly.

Since we are major fans of storytelling and brands here at Kane, we’ve decided to share some love for our favorite brands. Read our first “Brand Crush” piece where senior creative advisor, Eric Sandoval, discusses what he loves most about the Sol Coffee brand.

With newsrooms shrinking across the country and journalists being tasked with creating more content, it’s more important than ever to make sure media outreach is targeted and specific. Here are some tips to consider when pitching your story to a journalist.

This summer we have two talented interns assisting with Kane projects to network and grow their own skillset. We are thrilled to introduce them to you.

Kane’s Senior Advisor for Corporate Citizenship and Partnerships and Senior Associate with The Partnering Initiative, Kathleen Elsig, spoke with three highly accomplished women alliance professionals, who spoke on how strategic partnerships can facilitate tackling some of the world’s most wicked problems.

As businesses began to recover slowly but surely, World YMCA hosted a 3-day online summit to get young workers back on track. Kane is very fortunate to be a partner of World YMCA, and we were thrilled to have two of our own employees - Morgan Burns & Kathleen Elsig - present at the summit. 

Revising and proofreading are two very important elements of the editing process. Read more about the distinction between the two, and some things to keep in mind when a document comes across your desk for review.

Executive branding involves many facets of maintaining open and clear communications with stakeholders. Ajit Kambil outlines this with his “communications cascade,” which he says provides a systematic approach to enhance and elevate an executive’s brand.

Research can uncover the unexpected and debunk the assumed. It shouldn’t be looked at as extravagant, and it doesn’t always have to be extremely costly. Discovery can definitely be a game-changer.

By now, most companies can be found on at least one social media channel - but what about some of the newer digital platforms? Just because something is popular doesn’t mean it’s necessarily the best fit for your company.

Anyone working in business communications has been asked at some point to develop key messages or talking points. The problem is depending on who you ask, you might get a different definition of both. But there is a difference.

The COVID-19 pandemic forced us to make changes. From the way we do business, to the way we connect with others and the way we communicate. Virtual meetings make turning your camera on a necessity rather than just an option. And it forced those of us who break into a cold sweat just thinking about public speaking to face our fears. That’s not a bad thing!

Reusing your video footage will save you time and money, and will NOT leave a trail of banana sludge on your floor. A well-thought-out plan will help you get the most from your videos. They will enjoy a long life if they resonate with your values, your mission and your audience.

A CEO’s job is as difficult as it is important. The high standards and broad expectations of key stakeholders including boards, shareholders, consumers, and employees often create an environment of relentless scrutiny. So what attributes are needed to shape the right culture, set the right strategy, and pull together the right team?

The events of the past year have given us a lot to think about, as our lives, communities and workplaces have radically changed. Identifying the material issues that matter most to your business will help you find your purpose and unlock your company’s potential.