2020 was full of challenges. The Kane team worked incredibly hard and we learned some lessons, but there were plenty of silver linings.

Kimberly Kane sits down with Mike Malatesta to talk about the journey to starting her own business and the importance of core values on the “How’d It Happen” Podcast.

The PR and marketing industries were hit hard during the pandemic, with small businesses suffering most. Kimberly Kane reflects on an unusual year and offers advice on how to keep businesses running smoothly during a crisis.

Expectations about the role of corporations in society are changing quickly. Today, the focus on profit first is giving way to a new principle in corporate governance - pursuing purpose and profit.

Kane has seen an exponential increase in talent over the last two years to meet the needs of our growing client base. As an organization seeking new team members, one of the highest priorities outside of skill and expertise is finding an individual who is the right fit for your team.

Most conversations about social listening focus on using it as a way to understand what your prospects and customers are saying about you. But it's just as important to know how your employees feel about your organization.

With a shift to remote work, our spring and summer interns proved it was possible to offer a meaningful internship experience virtually. For fall 2020, Kane selected six ambitious and talented interns to join our team. Each intern offers a unique perspective as they work remotely from all over the globe.

With the ongoing pandemic, web conferences and online meetings have gone from a short-term fix to a long-term solution in keeping teams connected. There are things you can do to make the experience better, both as a participant and a host.

The secret to video success isn’t lots of views in a short period of time. It’s developing a bond with your audience that keeps them coming back and makes them want to tell their friends.

Internship programs can, and should, function as a pipeline to entry-level positions. After all, who better to hire than someone already familiar with your organization’s mission, brand and vision?

As part of the Kane webinar series, we ask our participants to share what they are reading, what podcasts they listen to and other tips.

Six tips to help executives protect their company by establishing their personal brand as a credible, trustworthy leader.

Creative concepting produces creative ideas that are informed and strategic. These ideas have the potential to motivate an uninspired consumer to buy, change the perception of a long-time user of a service, or even recruit new members to an organization. Having a team focused on developing new creative ideas is invaluable to an organization that is looking for opportunities for growth or expansion.

COVID-19 forced many people to become reliant on technology for work, entertainment and keeping in touch with loved ones – both near and far.

Prior to March 2020, if you were to drop the word “influencer” into a conversation or even Google it, the presumptive response or search result would have been references to lifestyle wonks touting everything from high fashion to makeup, food, vacations, and even more generally, lavish lifestyles.

We may be getting tired of the phrase, “the new normal.” But it is apparent that the COVID-19 pandemic is reshaping how we do business, where we do business and with whom we do business.

We are collectively getting used to being on camera and revealing our personal abodes for the world (or at least our co-workers) to see. So, how can we be sure that our communication skills are effective when we may or may not be wearing pants?

Leveraging local, national and trade media outlets to share your organization’s message is a powerful way to reach a broader audience quickly. And if you’ve done your homework to prepare for the media interview – researching the reporter, rehearsing your key messages and practicing anticipated reporter questions – then the interview should go well.