As 2020 kicks off, we’d like to share some of the amazing, results-oriented public relations and marketing work Kane Communications did for our Milwaukee-area clients in 2019. This is just a small taste of all the great work we did on behalf of our clients. Enjoy!

Speaking to the media can be nerve-wracking. Whether it’s your first interview with a Milwaukee news outlet or your fifteenth with national media, preparation is key to your success. When serving as the media spokesperson for your organization, you are asked to represent your company, its values, its brand and the subject matter at hand. That’s a lot to remember even if it’s your own company or it’s your field of expertise. To stay on message, you can never over-prepare. As Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”

Millions of people in the United States are affected by mental illness – whether dealing with their own health or that of a loved one. In spite of the statistics, a great deal of stigma still exists when it comes to behavioral health. Communication is a powerful tool that can be used to break this stigma.

Everyone wants to feel special! Personalizing communication to a specific audience member’s interests and preferences makes them feel important. The more connected people feel to your business and organization, the more engaged they’ll be, and the more likely they’ll support you for years to come!

For the first time, Kane Communications Group leaders were invited to present at the Public Relations Society of America’s 2019 International Conference (ICON) in San Diego which was held October 20-22. PRSA ICON brings together more than 3,000 public relations and communications professionals and students from around the world to share information, strategies and trends impacting the industry. It was nearly a week filled with inspiring presentations, learning about new trends and being immersed in the world of communications.

Kane Communications Group has been selected to present on strategic communications and reputation management at the Public Relations Society of America’s International Conference in San Diego later this month. Kimberly Kane, president and CEO, and Sarah Fracek, vice president of strategy and marketing will deliver a presentation called “Strategic Communications: An Essential Risk Management Tool” on Tuesday, October 22.

Kane Communications Group, a full-service integrated public relations and marketing firm located in downtown Milwaukee, announces multiple new hires and promotions, and an office expansion. Since moving to a new office in downtown Milwaukee in 2018, Kane has experienced rapid growth.

As a business owner, it is important to reflect every now and then on the hard work – and the teamwork – it takes to make a dream a reality. I started Kane Communications Group in 2013 with aspirations of doing business differently. As we enter our sixth year, I took a closer look at what we’ve accomplished. I also have my sight clearly focused on what’s ahead.

Good stories are all around. You just have to look, listen and ask the right questions.

As communications consultants, we constantly search for stories to help share our clients’ messages and demonstrate their impact. Many of our clients are in the health and human services sector. The work they do has a tremendous impact on the community and individuals alike, changing people’s lives every single day.

When I Ieft my career as a journalist, I didn’t take the traditional route into PR and marketing. I joined a start-up executive search firm and spent five years as a recruiter. This meant I worked with C-suite leaders and hiring managers to understand their business goals and help them find amazing talent, whether they needed one key employee or a full team.

When a project has lots of moving parts, it can be hard to keep team members on track. That’s why project management plays such an important role in the Kane Communications Group process. It’s a key part of any project’s success.

As a communications professional (or any other professional for that matter) in a diverse world, it is critically important to understand whom you are serving with your communications efforts. Just as each individual and organization has their own culture, segments of our population have values, beliefs and traditions to which they ascribe.

Just about every organizational leader recognizes the need to use social media and online content to create awareness, build engagement, establish reputation and enhance public relations. But how do you actually monitor these results? Social listening can be an effective tool to learn about the latest developments impacting your brand. Your public relations team can use social listening to react faster, respond better and elevate your business outcomes.

People close to me know I like to tell stories. Get a couple of drinks in me and I’ll regale you with the tale of the Canadian Boys Banned (not a typo – a friend and I actually got kicked out of Canada in 1992), or The Legend of Davida the Cat Lady (not for the faint of heart, I assure you). Someday, when I’m desperate for blog post topics, I’ll treat you to some of these gems.

For generations, organizations made decisions based on operations, sales, and financials with little thought to how audiences need to receive the message.

Kane Communications Group, a strategic communications firm, is moving to the 12th floor of the Two-Fifty building at 250 E. Wisconsin Ave.

The campaign challenges nurses who “have what it takes” to apply to be mental health nurses for Milwaukee County.

Kane recognized with highest honors for concept, creative and execution of nurse recruitment campaign.

The fake news of today represents a real problem both for people seeking information and companies, organizations, politicians, etc. who are sharing it. Fake news generally starts with a modicum of truth and it appeals to values and beliefs that resonate with each of us. Today, this misinformation is cheap to produce and can go viral in an instant. This may be all people need to make a decision or a mistake. Here are 5 ways Kane suggests to help companies and individuals protect themselves.