As we’re facing the employment crisis of the Great Resignation, organizations are looking at their internal brand as a way to create structures that keep employees engaged and happy in their current positions. Brand Strategy and Creative Director Morgan Burns discusses how a purpose-driven brand can help earn the trust of consumers.

Kane presents this webinar for businesses and organizations who want to go behind the scenes of various “employers of choice” and find out what they’ve got that we can learn from.

Kane presents this webinar for businesses and organizations who want to learn about the recently-released Kane Insights report on Wisconsin working women. We discuss steps employers can take with a panel of Wisconsin women leaders.

Personal branding is one of the most important assets to success. Brand and Creative Director Morgan Burns shares May Busch’s story in redefining her personal brand to transform her career path.

Since we are major fans of storytelling and brands here at Kane, we’ve decided to share some love for our favorite brands. Read our first “Brand Crush” piece where senior creative advisor, Eric Sandoval, discusses what he loves most about the Sol Coffee brand.

In partnership with the Wisconsin Chapter of the Society for Marketing Professional Services, Kane presents this webinar for businesses and organizations who want to learn about what brands are doing to reach and resonate with their audience after COVID has changed their habits and values.

Creative concepting produces creative ideas that are informed and strategic. These ideas have the potential to motivate an uninspired consumer to buy, change the perception of a long-time user of a service, or even recruit new members to an organization. Having a team focused on developing new creative ideas is invaluable to an organization that is looking for opportunities for growth or expansion.

A company’s executives can be a marketer’s greatest tool for moving the needle on your business objectives. Studies show that when an executive has a strong personal brand, it impacts everything from the company’s ability to recruit and retain talent, to the generation of new business to the company’s market value.

We may be getting tired of the phrase, “the new normal.” But it is apparent that the COVID-19 pandemic is reshaping how we do business, where we do business and with whom we do business.

In this webinar, Kimberly Kane sat down with three Milwaukee business leaders to capture their advice on how businesses can ensure they maintain strong cultures that help attract and retain great talent during and after the current COVID-19 crisis.

Kane Communications Group, a full-service public relations and integrated marketing firm located in downtown Milwaukee, announces the launch of its brand journalism practice. Brand journalism takes stories beyond press releases to create a compelling journalism-style narrative with real news value. Kane’s team brings nearly 60 years of combined award-winning journalism experience across multiple disciplines including print, broadcast and digital to this new practice.

You have a great idea for a story. It meets a key business goal for your company or your client. It’s newsworthy. It’s visual. You can provide access and interviews. You have the perfect media target. So you pick up the phone to make your pitch to a reporter.

Kane Communications Group has been selected to present on strategic communications and reputation management at the Public Relations Society of America’s International Conference in San Diego later this month. Kimberly Kane, president and CEO, and Sarah Fracek, vice president of strategy and marketing will deliver a presentation called “Strategic Communications: An Essential Risk Management Tool” on Tuesday, October 22.

Good stories are all around. You just have to look, listen and ask the right questions.

As communications consultants, we constantly search for stories to help share our clients’ messages and demonstrate their impact. Many of our clients are in the health and human services sector. The work they do has a tremendous impact on the community and individuals alike, changing people’s lives every single day.

The campaign challenges nurses who “have what it takes” to apply to be mental health nurses for Milwaukee County.

Kane recognized with highest honors for concept, creative and execution of nurse recruitment campaign.

The fake news of today represents a real problem both for people seeking information and companies, organizations, politicians, etc. who are sharing it. Fake news generally starts with a modicum of truth and it appeals to values and beliefs that resonate with each of us. Today, this misinformation is cheap to produce and can go viral in an instant. This may be all people need to make a decision or a mistake. Here are 5 ways Kane suggests to help companies and individuals protect themselves.